Dean and his wife make hot sauce in the backyard of their Tennessee home. They needed a simple logo that was versatile and could be printed at home on standard-sized paper. I went with a black and white wrap-around label that would easily adhere to a mason jar.
Because Dean is a longtime friend of mine, it was important to me that his big personality and love of life shine through in the design. “Get Dirty” is spot on for Dean, reflecting both his childhood upbringing in the country hills of Pennsylvania and his delicious hot sauce.